Stornaway.io wins Innovate UK SMART grant to rework the way forward for video enhancing

Interactive filmmaking platform Stornaway.io has been awarded a SMART grant from Innovate UK, the UK’s innovation company, to invent a radically new kind of video enhancing software program – designed for the subsequent era of interactive and immersive video tales and video games.

Constructing on Stornaway’s earlier Innovate UK Viewers of the Future grant which created a no-code Object-Based mostly-Media integration with Unity recreation engine, this new award will go in the direction of funding what the Innovate Assessors described as “A game-changing innovation that can simplify the manufacturing of immersive content material – providing extra accessible choices than Unity and Unreal.”

Remodeling video creation for Situation-based studying, advertising, immersive movie and video games.

Named by the Inventive Industries Council as a CreaTech One To Watch 2021 startup, Stornaway plans to make use of the grant to develop a brand new mannequin for interactive immersive video enhancing, taking video past the linear single-clip paradigm that’s dominated video software program till now. This challenge will lengthen the present Stornaway toolkit which empowers non-technical creators to simply create interactive/immersive video tales and video games for a number of platforms together with net, cellular apps, consoles, desktop, television, VR and dwell occasions.

Launched in 2020 to world customers, Stornaway.io is an industry-leading no-code content material creation platform that uniquely offers the flexibility to gamify and personalize video tales and was a earlier Silicon Gorge winner. It was dreamed up by video tech pioneer Ru Howe and famend singer/author/producer Kate Dimbleby who felt the necessity for higher instruments for interactive storytelling.

With easy, template-based instruments and realtime playback, Stornaway already empowers its 12,000+ world creators to create interactive video and 360° tales with out coding.

The primary interactive characteristic movie created in Stornaway had its world cinema premiere in September on the Dinard Movie Competition – concurrently releasing on Ps, Xbox, Change, iOS, Android and Steam. Paul Raschid’s “The Gallery”, produced by Aviary Studios was edited in Stornaway.

Author-Director of “The Gallery”, main interactive filmmaker Paul Raschid (The Advanced, 5 Dates), who’s already engaged on his subsequent interactive characteristic, says of the software program, “Stornaway has utterly revolutionised our approach of working, saving money and time and permitting me to place extra funds onscreen.”

” As a result of we’ve designed it for non-technical customers, it may be picked up and utilized by completely anybody with an interactive story concept, they usually can publish with out coding on no matter platforms or apps they like. “

Alongside unbiased movie and recreation creators, Stornaway is seeing an uptake in studying use, with companies seeking to upskill their inner groups and interact their workers and prospects higher.

Manufacturers like Diageo and Deutsche Telekom are utilizing Stornaway to create extra immersive content material for his or her prospects and workers.

In the meantime theatre corporations and cultural establishments just like the Egg Meeting, Theatre Royal Bathtub, Staatstheater Kassel in Germany, Fort Edmonton Park and StratFest in Canada are utilizing the platform to create partaking interactive and immersive instructional experiences for kids.

Co-Founder and Inventive Director of Stornaway.io Kate Dimbleby says, “Video can now be personalised and gamified – however present video editors like Adobe Premiere, Ultimate Reduce Professional and iMovie have lagged behind as a result of they had been constructed for a linear period – so it’s been too difficult for many creators and corporations to unlock video’s huge untapped artistic potential by making it interactive, immersive and personalised. Stornaway is a magical toolkit for the subsequent era of video makers.

“We designed Stornaway as an excellent simple interactive filmmaking platform that hides a strong object-based-media recreation engine beneath. As a result of we’ve designed it for non-technical customers, it may be picked up and utilized by completely anybody with an interactive story concept, they usually can publish with out coding on no matter platforms or apps they like.

“We have now listened to our creators and we’re so excited to make use of this funding to pioneer a complete new mannequin of video editor whereas preserving it a easy platform for everybody – folks completely new to video and video games, but additionally specialists who need higher workflows.”

Co-founder and Product Designer Ru Howe provides, “We’re so pleased that Innovate UK has seen the large potential of our concept, with such excessive scores and superb assessor feedback on our proposal. I’m notably excited to see partnerships and integrations rising with enterprises and platforms who need to be part of with us – please get in contact.”

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